May 1, 2013

The increasing success of sports betting

Sports betting has always been a popular form of gambling – as the number of bookmakers’ shops that used to be a feature of the British high street proves – but unlike so many other formerly popular pastimes, sports betting has thrived during the internet era. Most of the major bookmakers have set up online versions of their services, and this has led to greater numbers of people than ever before opting to bet on the outcomes of sports matches – with perhaps only online casino matching it in popularity.

When it comes to the reasons for this increase in enthusiasm for sports betting, the greater convenience of being able to do everything from finding odds information, to actually placing the bet, online has undoubtedly been a major reason for this. The internet has made sports betting seem more accessible to people than it was in the past, while another reason for the rise in popularity may be the increase in public enthusiasm for the sports themselves – with football in particular now having a much bigger audience base than ever before. Indeed one of the few activities nowadays that can rival public enthusiasm for sports and betting on them is playing at online casino sites.

Many of these sites offer sports based variations on standard casino games – with sports themed slots games proving to be a particularly successful area for online casino companies. While this certainly does not account for the whole of their customer base – or even the majority of it – it does mean that many of those using online casino sites are the same people who are choosing to gamble on sports. Many people consider the best Australian online casino games at Both casino and sports betting have been around for a very long time, but both have enjoyed a significant increase in success during the internet era, and it seems likely that many of the same people enjoy both forms of gambling.